In 2019, Ordu University launched a refreshed visual corporate identity. This new identity aligns with the university's commitment to quality-driven growth and its aspiration to achieve global recognition. The design process involved a phased approach, drawing inspiration from the university's original emblem and color palette while incorporating a contemporary and universally appealing aesthetic.

During this process, the existing emblem and logo used by Ordu University was revised, and an updated, modern appearance was selected with formal and color arrangements. Sections that constitute the basic principles of corporate identity such as color systems, logo usage principles, letterhead group were redesigned and completed. In addition, the visual identity was supported by a corporate texture. This corporate texture is composed of geometric units that connect and multiply on a grid arrangement, creating endless variations.